In
November,
CNBC
visited
Apple’s
campus
in
Cupertino,
California,
to
get
a
look
inside
one
of
the
company’s
many
chip
labs.
CNBC
also
got
a
rare
chance
to
talk
with
the
senior
vice
president
of
hardware
technologies,
Johny
Srouji,
and
Apple’s
senior
vice
president
of
hardware
engineering,
John
Ternus,
about
the
company’s
push
into
the
complex
business
of
custom
semiconductor
development,
which
is
also
being
pursued
by Amazon, Google,
Microsoft
and Tesla.
Unlike
traditional
chipmakers
such
as
Nvidia
and
Intel,
Apple
is
not
making
silicon
for
other
companies.
“Because
we’re
not
really
selling
chips
outside,
we
focus
on
the
product,”
Johny
Srouji
said.
“That
gives
us
freedom
to
optimize,
and
the
scalable
architecture
lets
us
reuse
pieces
between
different
products.”
Watch
the
full
interview
to
hear
the
executives
speak
about
AI,
its
latest
A17
Pro
chip,
working
with
manufacturing
partner
Taiwan
Semiconductor
Manufacturing
Company
and
more.
