Apple
Inc.
MacBook
Pro
and
Air
laptops
at
the
new
Apple
Inc.
store
inside
the
Starfield
mall
during
its
opening
in
Hanam,
South
Korea,
on
Saturday,
Dec.
9,
2023.
SeongJoon
Cho
|
Bloomberg
|
Getty
Images
The
slump
in
personal
computer
sales
is
likely
to
end
next
year
as
consumers
appear
set
to
buy
newer
PCs,
with
demand
for
devices
equipped
with
artificial
intelligence
features
further
boosting
the
market,
according
to
analysts.
“At
the
end
of
a
difficult
year
for
the
PC
market,
there
is
finally
reason
for
optimism.
Canalys
expects
the
PC
market
to
return
to
growth
of
8%
in
2024
as
customers
look
to
refresh
the
PCs
of
the
pandemic
era
and
new
AI-capable
devices
emerge,”
said
analysts
Ben
Caddy
and
Kieren
Jessop
in
a
Dec.
20
report.
Microsoft
ending
support for
its
Windows
10
operating
system
on Oct.
14,
2025,
in
line
with
its
normal
10-year support lifecycle
“could
prevent
hundreds
of
millions
of
devices
from
getting
second
lives,”
Canalys
said,
which
will
further
drive
sales
of
newer
PCs.
“The
vast
and
aging
installed
base
of
commercial
PCs
surpassing
the
four-year
mark
by
2024
is
expected
to
necessitate
a
refresh,
coinciding
with
the
pressing
demand
to
migrate
toward
Windows
11,”
according
to
market
intelligence
firm
IDC.
It
expects
the
PC
market
could
grow
3.4%
next
year
from
2023.
IDC
data
revealed
that
2020
saw
the
highest
growth
in
global
PC
sales
since
2010,
catalyzed
by
the
pandemic-induced
shift
to
remote
work
and
learning.
Global
PC
shipments
stood
at
68.5
million
units
in
the
third
quarter
of
2023,
representing
a
7.2%
drop
in
volumes
compared
with
the
same
quarter
in
2022,
IDC
data
showed.
Shipments
have
seen
consecutive
quarterly
declines
since
the
start
of
2022,
brought
on
by
macroeconomic
headwinds,
weak
retail
and
commercial
demand,
and
a
shift
in
IT
budgets
away
from
device
purchases.
The
integration
of
AI
capabilities
into
PCs
is
expected
to
serve
as
a
catalyst
for
upgrades,
hitting
shelves
in
2024.
The
boom
in
generative
artificial
intelligence
could
boost
PC
sales
as
consumers
actively
look
to
integrate
AI
features
that
enhance
productivity
and
leisure
experiences,
Canalys
said.
The
firm
predicts
that
60%
of
the
PCs
shipped
in
2027
will
be
AI-capable.
“PCs,
which
are
central
to
modern
work
and
life,
are
now
set
to
evolve
in
both
software
and
hardware
domains
to
keep
pace
with
this
trend.”
HP
CEO
Enrique
Lores
told
CNBC
last
month
that
the
firm’s
new
computers
with
AI
capabilities
will
help
accelerate
the
PC
market’s
growth.
“This
is
going
to
double
the
growth
of
the
PC
category
starting
next
year,”
Lores
said.
While
at
first
the
AI-integrated
PCs
will
be
aimed
toward
specific
segments
of
the
enterprise
market,
but
with
cost
reductions
and
more
use
cases
they
could
find
their
way
to
a
broader
market,
IDC
analysts
said.
“The
integration
of
AI
capabilities
into
PCs
is
expected
to
serve
as
a
catalyst
for
upgrades,
hitting
shelves
in
2024,”
they
added.
