Amazon’s Prime Video lands exclusive NFL playoff game next season

Amazon‘s
Prime
Video
has
won
the
exclusive
rights
to
stream
a
National
Football
League
playoff
game
next
season,
a
source
familiar
with
the
matter
told
CNBC.

The
company
earned
the
right
to
secure
the
game
by
hitting
certain
viewership
metrics
this
past
season
as
part
of
its
“Thursday
Night
Football”
agreement
with
the
league,
the
source
said.
In
2021,
Amazon

agreed
to
pay
about
$1
billion
a
year
for
the
exclusive
rights
to
Thursday
Night
Football.

Last
month,
NBCUniversal’s
Peacock
showed
an
NFL
Wild
Card
game
between
the
Kansas
City
Chiefs
and
the
Miami
Dolphins,
marking
the
first
time
a
playoff
game
was
broadcast
exclusively
on
a
streaming
service.

NBCUniversal
had
looked
to
keep
the
streaming-only
playoff
matchup
next
season,
according
to

The
Wall
Street
Journal,
which
first
reported
on
Amazon’s
latest
deal
with
the
the
NFL.

Amazon
and
the
NFL
declined
to
comment.
A
representative
from
NBCUniversal
didn’t
immediately
respond
to
a
request
for
comment.

Amazon
is
betting
heavily
on
sports
broadcasting
with
the
hope
that
it
will
boost
its
Prime
membership.
The
Prime
subscription
program,
which
charges
$139
per
year
for
a
host
of
perks
including
free
shipping,
now
has
some
200
million
subscribers
worldwide.
Amazon
has
said
there
are
80
million
active
Prime
Video
households
in
the
U.S.

—
CNBC’s
Stephen
Desaulniers
contributed
reporting.

Disclosure:
NBCUniversal
is
the
parent
company
of
Peacock
and
CNBC

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