Apple
smartwatches
ads
are
displayed
as
customers
take
a
look
at
smartwatch
accessories
at
the
Apple
store
in
New
York,
U.S.,
December
26,
2023. 

Eduardo
Munoz
|
Reuters



Apple

will
be
able
to
sell
the
latest
Apple
Watches
after
an
import
ban
was
temporarily
paused
by
an
appeals
court
on
Wednesday,
in
a
major
victory
for
the
iPhone
maker.

Apple
said
in
a
statement
that
the
Apple
Watch
Series
9
and
Ultra
2
models
will
be
on
sale
at
Apple’s
stores
on
Wednesday
and
that
they
will
be
available
online
starting
Thursday.

“We
are
thrilled
to
return
the
full
Apple
Watch
lineup
to
customers
in
time
for
the
new
year,”
an
Apple
spokesperson
said
in
a
statement.
“Apple
Watch
Series
9
and
Apple
Watch
Ultra
2,
including
the
blood
oxygen
feature,
will
become
available
for
purchase
again
in
the
United
States
at
Apple
Stores
starting
today
and
from
apple.com
tomorrow
by
12pm
PT.”

Apple
stopped
selling
its
Series
9
and
Ultra
2
watches
last
week
in
stores
and
online
in
response
to
an
International
Trade
Commission
order
in
October
that
found
the
blood
oxygen
sensor
in
the
devices
had
infringed
on
intellectual
property
from


Masimo
,
a
medical
technology
company
that
sells
to
hospitals.

“The
motion
for
an
interim
stay
is
granted
to
the
extent
that
the
Remedial
Orders
are
temporarily
stayed,”
a
court
filing
Wednesday
said.

On
Monday,
the
Biden
administration

declined
to
pause
the
ITC
ban
.
Apple
filed
the
appeal
with
the
U.S.
Court
of
Appeals
for
the
Federal
Circuit
on
Tuesday.
The
company
continues
to
seek
a
longer
stay.
The
ITC
will
need
to
reply
by
Jan.
10.
Apple
said
on
Wednesday
that
it
had
submitted
redesigned
Apple
Watch
models
for
customs
approval
that
could
negate
the
ban.

The
stay
means
Apple
may
be
able
to
sell
the
latest
models
of
one
of
its
most
important
products
during
the
busiest
time
of
the
year.
Apple
Watch
sales
are
reported
as
part
of
Apple’s
wearables
business,
which
reported
$39.8
billion
in
sales
in
fiscal
2023,
which
ended
in
September.
Ultimately,
Apple
was
unable
to
directly
sell
a
few
Apple
Watch
models
in
the
U.S.
for
a
period
of
days.

The
sales
pause
did
not
affect
the
Apple
Watch
SE,
an
older
model
that
cannot
read
blood
oxygen
levels.
The
latest
Apple
Watch
models
also
continued
to
be
available
from
retailers
like


Best
Buy

or


Amazon

as
long
as
they
had
stock. 

Masimo
shares
fell
more
than
4%
on
Wednesday.
Apple’s
stock
was
flat.



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