A
Samoyed
and
a
Golden
Retriever
dog
are
playfully
romping
through
a
futuristic
neon
city
at
night.
OpenAI
OpenAI,
which
burst
into
the
mainstream
last
year
thanks
to
the
popularity
of
ChatGPT,
is
bringing
its
artificial
intelligence
technology
to
video.
The
company
on
Thursday
introduced
Sora,
its
new
generative
AI
model.
Sora
works
similarly
to
OpenAI’s
image-generation
AI
tool,
DALL-E.
A
user
types
out
a
desired
scene
and
Sora
will
return
a
high-definition
video
clip.
Sora
can
also
generate
video
clips
inspired
by
still
images,
and
extend
existing
videos
or
fill
in
missing
frames.
Video
could
be
the
next
frontier
for
generative
AI
now
that
chatbots
and
image
generators
have
made
their
way
into
the
consumer
and
business
world.
While
the
creative
opportunities
will
excite
AI
enthusiasts,
the
new
technologies
present
serious
misinformation
concerns
as
major
political
elections
approach
across
the
globe.
The
number
of
AI-generated
deepfakes
created
has
increased
900%
year
over
year,
according
to
data
from
Clarity,
a
machine
learning
firm.
With
Sora,
OpenAI
is
looking
to
compete
with video-generation
AI
tools
from
companies
such
as
Meta
and
Google,
which
announced
Lumiere
in
January.
Similar
AI
tools
are
available
from
other
startups,
such
as
Stability
AI,
which
has
a
product
called
Stable
Video
Diffusion.
Amazon
has
also
released
Create
with
Alexa,
a
model that
specializes
in
generating prompt-based
short-form
animated
children’s
content.
Sora
is
currently
limited
to
generating
videos
that
are
a
minute
long
or
less.
OpenAI,
backed
by
Microsoft,
has
made
multimodality
—
the
combining
of
text,
image
and
video
generation
—
a
goal
in
its
effort
to
offer
a
broader
suite
of
AI
models.
“The
world
is
multimodal,”
OpenAI
COO
Brad
Lightcap
told
CNBC
in
November.
“If
you
think
about
the
way
we
as
humans
process
the
world
and
engage
with
the
world,
we
see
things,
we
hear
things,
we
say
things
—
the
world
is
much
bigger
than
text.
So
to
us,
it
always
felt
incomplete
for
text
and
code
to
be
the
single
modalities,
the
single
interfaces
that
we
could
have
to
how
powerful
these
models
are
and
what
they
can
do.”
Sora
has
thus
far
only
been
available
to
a
small
group
of
safety
testers,
or
“red
teamers,”
who
test
the
model
for
vulnerabilities
in
areas
such
as
misinformation
and
bias.
The
company
hasn’t
released
any
public
demonstrations
beyond
10
sample
clips
available
on
its
website,
and
it
said
its
accompanying
technical
paper
will
be
released
later
on
Thursday.
OpenAI
also
said
it’s
building
a
“detection
classifier”
that
can
identify
Sora-generated
video
clips,
and
that
it
plans
to
include
certain
metadata
in
its
output
that
should
help
with
identifying
AI-generated
content.
It’s
the
same
type
of
metadata
that
Meta
is
looking
to
use
to
identify
AI-generated
images
this
election
year.
Sora
is
a
diffusion
AI
model
that,
like
ChatGPT,
uses
the
Transformer
architecture,
introduced
by
Google
researchers
in
a
2017
paper.
“Sora
serves
as
a
foundation
for
models
that
can
understand
and
simulate
the
real
world,”
OpenAI
wrote
in
its
announcement.
WATCH:
OpenAI
is
on
a
path
to
‘true
technological
breakthrough’
watch
now
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