Super Bowl live updates: Final ads roll out as 49ers, Chiefs head to overtime

For
the
second
year
in
a
row,
nonprofit
religious
organization
He
Gets
Us
is
commanding
conversation
for
its
Super
Bowl
ads.

This
year,
the
campaign’s
spot
centered
around
Jesus
washing
the
feet
of
his
followers.
The
commercial
again
raised
eyebrows
on
social
media
and
spurred
questions
of
who
funds
the
pricey
spots.

—
Sara
Salinas

San
Francisco
49ers
will
receive
the
ball
first
during
Super
Bowl
58’s
overtime
period,
which
is
using
new
rules
set
by
the
National
Football
League
just
for
playoff
and
championship
games.

Both
teams
are
guaranteed
a
possession,
even
if
the
first
team
to
get
the
ball
scores
a
touchdown.
Each
team
gets
three
time
outs,
but
no
challenges.
All
reviews
will
be
done
by
the
officiating
crew
and
the
booth.

The
overtime
period
is
15
minutes
long.

—
Sarah
Whitten

The
battle
of
the
kickers
continues.

Kansas
City
kicker
Harrison
Butker
nailed
a
short
field
goal
to
tie
the
game
at
19-19
with
three
seconds
left
in
regulation.

—
Jake
Piazza

49ers
kicker
Jake
Moody
got
his
chance
at
another
big
kick,
and
he
delivered
by
drilling
a
53-yard
field
goal
to
put
San
Francisco
up
19-16.

It’s
up
to
the
49ers’
defense
now
to
stop
Patrick
Mahomes
and
the
Chiefs.

—
Jake
Piazza

A
blank
white
screen.
Minimalist
typeface.
A
series
of
iconic
Disney
lines
shuffle
on
screen
including
“May
the
Force
be
with
you,”
“Ohana
means
family,”
“Why’d
it
have
to
be
snakes?”
and
“Just
keep
swimming.”

It
ends
with
“…Are
you
ready
for
it?”

That’s
how
Disney
promoted
that
Taylor
Swift’s
Eras
Tour
concert
film
would
be
exclusively
on
its
streaming
service
Disney+
during
Super
Bowl
58.

—
Sarah
Whitten

DoorDash
claims
that
it
can
deliver
“pretty
much
anything.”
So
to
live
up
to
that
promise,
the
delivery
platform
is
offering
to
deliver
goods
—
including
snacks,
cars
and
tax
software
—
from
all
of
the
Super
Bowl
ads
to
one
lucky
viewer
who
enters
the
correct
promotion
code.

—
Amelia
Lucas

In
the
second
T-Mobile
ad
of
the
night,
Zach
Braff
and
Donald
Faison
serenade
“Game
of
Thrones”
and
“Aquaman”
star
Jason
Momoa
about
the
benefits
of


T-Mobile’s
home
internet
to
the
tune
of
“Flashdance…
What
a
Feeling.”

Momoa
joins
in,
dancing
and
belting
out
his
own
version
of
the
song.

“Flashdance”
star
Jennifer
Beals
appears
at
the
end,
asking
Momoa
to
sing
it
again,
this
time
without
his
shirt.

—
Sarah
Whitten

The
Chiefs
knotted
the
game
up
at
16-16
after
getting
stopped
in
the
red
zone
and
opting
for
a
field
goal.

Harrison
Butker
drilled
the
ball
through
the
uprights,
which
made
the
49ers’
missed
extra
point
in
the
drive
before
all-the-more
critical
in
the
outcome
of
the
game.

—
Jake
Piazza

When
the
power
flickers,
the
Bud
runs
low
and
the
roads
are
blocked
with
snow,
it’s
time
to
deliver
fresh
kegs
of
Budweiser
the
“old
school
way.”

That’s
the
premise
of
Budweiser’s
60-second
Super
Bowl
commercial.

Clydesdales
trudge
through
the
snow
pulling
a
wagon
filled
with
a
new
beer
supply
and
nearly
lose
their
way
to
the
local
bar.
A
friendly
dog
leads
them
the
rest
of
the
way
and
the
bar
erupts
in
cheers
as
a
keg
is
wheeled
inside.

—
Sarah
Whitten

Just
when
it
looked
like
Patrick
Mahomes
and
the
Chiefs
were
finding
their
stride,
Brock
Purdy
and
the
49ers
surgically
drove
down
the
field
for
the
go-ahead
touchdown.

Purdy
hit
a
running
Jauan
Jennings
in
stride,
who
then
muscled
his
way
into
the
end
zone.
Kansas
City
blocked
the
extra
point
to
keep
it
16-13
in
favor
of
San
Francisco.

San
Francisco
used
a
blend
of
Christian
McCaffrey
on
the
ground,
a
big
play
from
wide
receiver
Brandon
Aiyuk
and
a
gutsy
decision
to
go
for
it
on
fourth
down
to
take
the
lead
back.

—
Jake
Piazza

Microsoft’s
first
ad
for
the
big
game

in
four
years
puts
the
attention
on
the
company’s
free
Copilot
chatbot,
which
draws
on
artificial
intelligence
models
from
key
partner
OpenAI.
The
software
maker’s
Copilot
can
generate
human-like
text,
create
images
and
answer
questions
from
the
web
based
on
a
few
words
of
human
input.
It
debuted
last
year,
initially
in
Microsoft’s
Bing
search
engine,
and
has
since
shown
up
in
other
places,
including
the

Windows
10
and
Windows
11
operating
systems.

During
the
commercial,
a
young
woman
uses
the
Copilot
iOS
app
to
generate
storyboard
images
for
a
script.
Other
people
ask
about
coding,
chemistry
and
a
proposed
sign
for
a
truck-repair
shop.

After
OpenAI’s
ChatGPT
took
off
in
late
2022,
Microsoft
has
spent
billions
on
computing
infrastructure
to
handle
generative
AI
tasks,
along
with
additional
investment
in
the
startup.
After
all
that
spending,
Microsoft
wants
to
make
money.
In
November
the
company
started
selling
corporate
subscriptions
on
a
Copilot
add-on
for
the
Microsoft
365
productivity
apps,
and
in
January
a
premium

Copilot
Pro
offering
became
available.

—
Jordan
Novet

Kia
Motors
took
a
different
approach
to
its
Super
Bowl
ad
than
other
major
automakers,
leaning
into
an
emotional
message
about
family
for
its
new
all-electric
2024
Kia
EV9.

The
60-second
spot
features
a
young
girl
figure
skating
in
an
arena
but
in
the
crowd
there’s
an
empty
seat
next
to
her
father.
After
the
performance,
the
two
traverse
snowy
roads
and
terrain
in
the
all-electric
SUV
to
arrive
at
the
girl’s
grandfather’s
house.

The
father
plugs
in
lights
and
a
speaker
to
the
vehicle’s
onboard
power
unit
to
light
a
frozen
pond.
The
young
girl
then
performs
for
the
grandfather
who
wasn’t
able
to
make
it
to
the
rink.

Kia
America
Vice
President
of
Marketing
Russell
Wager
told
CNBC
the
ad
is
meant
to
promote
the
new
vehicle
but
also
Kia’s
commitment
to
all-electric
vehicles.
He
said
Kia
wants
to
be
in
the
same
discussion
as
U.S.
EV
leader


Tesla
when
consumers
consider
an
EV.

The
Kia
EV9
is
the
first
large
all-electric
SUV
from
a
mainstream
brand
to
compete
against
the
R1S
from
EV
startup
Rivian
and
the
pricey
GMC
Hummer
EV
SUV.

The
ad
–
set
to
Cat
Power
and
Coldplay’s
collaborative
track
“Wish
I
Was
Here”
—
was
created
by
California-based
David&Goliath,
Kia’s
creative
agency.

—
Michael
Wayland

Kansas
City
took
the
lead
for
the
first
time
after
Patrick
Mahomes
found
a
wide
open
Marquez
Valdes-Scantling
to
go
ahead
13-10.

A
muffed
punt
by
49er
Ray-Ray
McCloud
on
the
play
before
set
the
Chiefs
up
with
the
short
field,
and
Mahomes
and
company
wasted
no
time
taking
advantage
of
it.

—
Jake
Piazza

Kansas
City
Chiefs
kicker
Harrison
Butker
has
kicked
the
longest
field
goal
in
Super
Bowl
history.
The
57-yarder
passed
through
the
posts
in
the
third
quarter
of
the
big
game.

The
previous
record
was
set
in
the
second
quarter
of
the
same
game
by
San
Francisco
49ers’
Jake
Moody,
who
successfully
made
a
55-yard
field
goal.

The
score
now
stands
at
10
to
6
in
favor
of
the
49ers.

—
Sarah
Whitten

What
happens
when
comedian Eric
Andre
has
a
meltdown
on
an
airplane?

Enter
Dr.
Umstick.

For
its
first
ever
Super
Bowl
advertisement,
frozen
dessert
maker
Drumstick
is
leaning
into
absurdist
humor.
The
30-second
spot
features
a
small
marionette,
reminiscent
of
those
on
the
British
show
“Thunderbirds”
from
the
’60s,
called
Dr.
Umstick.

As
Andre
suffers
a
vague
medical
episode
36,000
feet
up,
a
flight
attendant
asks
if
there’s
a
doctor
on
the
plane.
While
there
is
a
real
medical
professional
who
offers
aid,
it’s
Dr.
Umstick
that
comes
to
the
rescue.
Sort
of.

He
offers
the
cabin
crew
and
passengers
Drumstick
ice
cream
cones.
After
all,
he’s
not
a
“body
doctor.”

—
Sarah
Whitten

Volkswagen
is
celebrating
its
American
heritage
and
new
all-electric
vehicles
with
a
60-second
ad
called
“An
American
Love
Story.”

The
spot
features
the
company’s
75-year
history
in
the
U.S.–
from
its
iconic
VW
“Bug,”
or
Beetle,
and
Microbus
“hippie
van”
synonymous
with
1960s
counterculture
to
newer
products,
including
its
ID.
4
and

ID
.Buzz
van
all-electric
vehicles.

The
commercial
features
well-known
moments
of
VW’s
past
in
the
U.S.,
including
nods
to
past
advertisements
of
the
German
automaker.

The
ad
–
set
to
Neil
Diamond’s
1971
hit
“I
Am…I
Said”
–
ends
with,
“We
shape
its
metal.
You
shape
its
soul.”
It
was
created
by
New
York-based
ad
agency
Johannes
Leonardo.

—
Michael
Wayland

Mr.
T,
who
played
the
foil
to
Rocky
Balboa
in
Rocky
III,
starred
in
a
Skechers
commercial
with
Tony
Romo.

Romo
starts
the
ad
by
saying,
“There’s
no
T
in
skechers,”
to
which
Mr.
T
responds
that
“T
is
always
in
Skechers.”
Mr.
T
drops
his
iconic
line
from
Rocky
III,
“I
pity
the
fool”
in
reference
to
people
who
don’t
wear
Skechers.

—
Jake
Piazza

Thirty-two
time
Grammy
winner
Beyoncé
starred
in
a
Verizon
ad
that
featured
her
attempting
to
“break
the
internet.”

In
the
spot,
Beyoncé
announces
several
new
newsworthy
events,
each
one
topping
the
last
on
her
quest
to
“break
the
internet.”
Despite
it
all,
she’s
unsuccessful
at
overloading
Verizon’s
internet.

The
commercial
ends
with
Beyoncé
declaring,
“Drop
the
new
music,”
which
sent
users
of
social
media
platform
X
into
a
tizzy
trying
to
decode
if
there
was
new
music
from
the
megastar.

—
Jake
Piazza

Doritos
is
bringing
the
heat
to
its
Super
Bowl
ad
—
and
it
sent
‘abuelas’
Dina
and
Mita
to
do
the
dirty
work.

The
dynamic
duo
made
an
appearance
Sunday
night
to
promote
Doritos
‘Dinamita’
tortilla
chips
—
spicier
varieties
of
its
popular
chips
in
Chile
Limon
and
now

four
new
flavors:
Flamin’
Hot
Queso,
Smokey
Chile
Queso,
Tangy
Fiery
Lime
and
Hot
Honey
Mustard.

At
the
beginning
of
the
minute-long
commercial,
‘Wednesday’
star
Jenna
Ortega
strolls
the
aisles
of
a
grocery
store
as
Dina
and
Mita
look
to
snag
the
last
Chile
Limon-flavored
Dinamita
bag
on
the
shelf
—
before
it’s
quickly
snatched
by
‘Top
Gun:
Maverick’
actor
Danny
Ramirez.
The
abuelas
go
on
an
action-packed
mission
to
get
the
bag
back.

Doritos
are
a
product
of
Frito-Lay,
a
wholly
owned
subsidiary
of


PepsiCo.

—
Micah
Washington

Toyota
Motor
showcased
its
Tacoma
pickup
truck
–
one
of
its
most
crucial
new
products
–
during
its
return
to
Super
Bowl
advertising
after
a
one-year
hiatus.

The
30-second
ad
features
the
recently
redesigned
pickup
truck
racing
through
different
rocky
and
sandy
terrains
with
passengers
screaming
“shut
the
front
door”
or
“woah,
woah,
woah”
while
gripping
the
vehicle’s
ceiling
handle.

The
voiceover
quips
that
the
handles
the
passengers
were
clinging
to
come
standard
on
every
Tacoma:
the
“shut
the
front
door”
handle,
“woah,
woah,
woah,
woah”
handle,
and
“no
me
gusta”
handle.

The
ad,
called
“Dareful
Handle,”
was
created
by
Publicis
Groupe’s
Saatchi
&
Saatchi.

Toyota,
which
is
the
“Official
Automotive
Partner
of
the
NFL,”
is
also

airing
a
30-second
ad
in
Spanish
for
the
Tacoma
during
Univision’s
broadcast
of
the
Super
Bowl.

Toyota’s
choice
to
showcase
the
Tacoma
stands
out
from
other
automakers,
which
largely
used
their
ads
during
the
big
game
to
feature
all-electric
vehicles.

—
Michael
Wayland

Bud
Lights’
tiny
genie
grants
wishes
for
football
fanatics
in
the
beer
brand’s
60-second
commercial.

Two-time
Super
Bowl
winner
Peyton
Manning
and
musician
Post
Malone
join
in
on
the
fun
as
the
wishes
grow
more
and
more
demanding,
including
a
request
for
a
trip
to
the
Super
Bowl.

Anheuser-Busch
InBev,
the
parent
company
of
Bud
Light,
has
been
focusing
on

marketing
for
sporting
events
and
concerts
amid
backlash
last
year
following
a
partnership
with
transgender
influencer
Dylan
Mulvaney.

Resulting
boycotts
dented
Bud
Light
sales,
and
the
beer
was
dethronement
as
the

best-selling
beer
in
the
U.S.

—
Micah
Washington

“Here’s
to
science.
Here’s
to
the
next
fight.
Let’s
outdo
cancer.”

That
was
Pfizer’s
message
during
the
big
game
Sunday,
set
to
“Don’t
Stop
Me
Now”
by
Queen.

The
pharmaceutical
giant
was
at
the
forefront
of
the
Covid
vaccine
push
a
few
years
back,
but
it’s
been

looking
to
its
pipeline
and
dramatically
cutting
costs
as
that
business
declines.

—
Sara
Salinas

To
remember
that
Uber
Eats
delivers
almost
anything,
all
you
have
to
do
is
forget
something
else.
That’s
the
premise
of
the
delivery
service’s
60-second
Super
Bowl
ad.

Starting
with
Jennifer
Aniston
forgetting
long-time
friend
and
“Friends”
cast
member
David
Schwimmer,
the
spot
showcases
celebrities
and
everyday
people
forgetting
important
details.

Victoria
and
David
Beckham
forget
the
name
of
the
girl
group
Victoria
was
a
member
of
in
the
’90s,
Jason
“Jelly
Roll”
DeFord
forgets
he
has
face
tattoos
and
Usher
forgets
that
he’s
the
Super
Bowl
Halftime
performer.

The
ad
previously
featured
a
controversial
joke
about
a
man
forgetting
that
peanut
butter
contains
peanuts
(he’s
allergic),
but
it
appears
that
bit
was
removed.

—
Sarah
Whitten

Hero
Cosmetics
ran
an
ad
just
before
the
second
half,
with
an
anthropomorphic
pimple
begging
to
be
popped.
The
company’s
Mighty
Patches
aim
to
help
you
clear
blemishes,
without
the
squeeze.

—
Sara
Salinas

Actor
and
comedian
Martin
Lawrence
teams
up
with
former
NFL
tight
end
and
current
sports
commentator
Shannon
Sharpe
in
Oikos’
30-second
Super
Bowl
commercial.

After
crashing
their
golf
cart
in
a
pond,
Lawrence
and
Sharpe
banter
about
whether
to
call
a
tow
truck.
Lawrence
hands
Sharpe
his
half-eaten
yogurt,
saying,
“hold
my
Oikos”
and
steps
into
the
water
to
retrieve
the
cart.

Lawrence
lifts
the
cart
over
his
head
and
tosses
it
back
onto
the
green.
The
commercial
then
touts
how
Oikos
yogurt
is
packed
with
protein.

—
Sarah
Whitten

It’s
Pluto
TV’s
10th
anniversary,
and
it’s
celebrating
on
football’s
biggest
stage.

The
Paramount-owned,
ad-supported
streaming
services
is
making
its
Super
Bowl
debut
with
a
60-second
ad
set
in
Pluto
TV
Country.

Here,
couch
potatoes
(people
sporting
large
potato
costumes)
are
grown
and
fed
with
“the
finest
content
from
PlutoTV.”

—
Sarah
Whitten

Paramount+
mined
its
deep
content
library
for
its
Super
Bowl
ad.

As
Creed’s
“Higher”
plays,
“Star
Trek”
star
Patrick
Stewart
hikes
an
animated
Arnold
from
“Hey
Arnold”
and
prepares
to
throw
him
upwards
to
the
top
a
mountain
cliff.

Stewart
and
Arnold
alongside
Drew
Barrymore,
Peppa
Pig,
“Survivor”
host
Jeff
Probst,
Knuckles
from
“Sonic”
and
a
few
other
Paramount-owned
characters
are
making
their
way
up
Paramount
Mountain
and
have
reached
an
impasse.

Miami
Dolphins
quarterback
Tua
Tagovailoa
has
attempted
to
throw
a
grappling
hook
to
the
top
of
the
cliff
face,
but
fails,
complaining
if
it
was
a
football
he
could
have
done
it.
Stewart
suggests
throwing
the
football-headed
Arnold,
but
Tagovailoa
and
Barrymore
don’t
want
to
“throw
the
child.”

Stewart,
donning
an
old
school
football
uniform,
makes
his
attempt.
He
fails
and
wonders
aloud,
“Now
if
there
was
only
someone
made
of
pig
skin.”

“Oh
dear,”
says
Peppa
as
the
commercial
ends.

—
Sarah
Whitten

Since
the
very
first
Super
Bowl
in
1967,
the
championship
football
game
has
included
a
halftime
show.
However,
for
decades
the
headliners
were
college
marching
bands,
Disney
characters
and
an
Elvis
impersonator.

It
wasn’t
until
boy
band
New
Kids
on
the
Block
took
the
stage
in
1991
that
fans
started
to
see
the
mid-game
break
as
a
concert-like
performance.
Then,
two
years
later,
Michael
Jackson
raised
the
bar.

Here’s
who
has
taken
the
stage
in
the
last
decade:

• 2023
  —
  Rihanna
• 2022
  —
  Dr.
  Dre,
  Snoop
  Dogg,
  Eminem,
  Mary
  J.
  Blige
  and
  Kendrick
  Lamar
• 2021
  —
  The
  Weeknd
• 2020
  —
  Shakira
  and
  Jennifer
  Lopez
• 2019
  —
  Maroon
  5
• 2018
  —
  Justin
  Timberlake
• 2017
  —
  Lady
  Gaga
• 2016
  —
  Coldplay
• 2015
  —
  Katy
  Perry
• 2014
  —
  Bruno
  Mars
• 2013
  —
  Beyoncé

—
Sarah
Whitten

Here’s
Usher,
taking
the
stage
for
the
Apple
Music
Super
Bowl
halftime
show.
He’s
kicking
it
off
with
“Caught
Up.”

—
Sara
Salinas

How
did
America
thank
France
for
the
Statute
of
Liberty?
With
a
custom
cheeseboard
from
Etsy,
of
course.

In


Etsy’s
first
ever
Super
Bowl
commercial,
the
retail
site
encourages
shoppers
to
use
its
new
“gift
mode”
to
find
unique
gifts
for
friends
and
family.

—
Sarah
Whitten

E.l.f.
Beauty
returned
to
the
big
game
on
Sunday
with
a
Super
Bowl
ad
that
featured
Judge
Judy
as
“Judge
Beauty”
and
cast
members
from
“Suits”
–
the
USA
Network’s
hit
drama
from
the
2010s
that
recently
got
a
second
life
on
Netflix. 

The
ad
features
the
famed
judge
overseeing
a
case
against
a
corporate
executive,
played
by
Gina
Torres,
who
is
accused
of
using
company
funds
to
buy
overpriced
makeup. 

The
case’s
plaintiff,
played
by
Rick
Hoffman,
calls
pricey
makeup
a
“scam”
and
in
the
end,
Torres
is
sentenced
to
“$14
glowy
skin”
courtesy
of
E.l.f.’s
best
selling
Halo
Glow
Liquid
Filter. 

The
spot
focuses
on
a
core
principle
that’s
at
the
center
of
E.l.f.’s
identity:
Price
does
not
equate
to
quality,
and
good
makeup
can
still
come
at
a
drugstore
price. 

The
ad
aired
just
days
after
E.l.f.
posted
another
quarter
of

outsized
revenue
growth
and
market
share
gains.
The
retailer
has
won
over
Gen
Z
and
Gen
Alpha
shoppers
with
its
viral
TikTok
marketing,
but
it’s
looking
to
expand
its
share
with
older
shoppers
and
turn
prestige
makeup
diehards
into
drugstore
believers. 

—
Gabrielle
Fonrouge

Harrison
Butker
puts
points
on
the
board
for
the
Kansas
City
Chiefs
with
less
than
a
minute
left
in
the
first
half.

At
the
midway
mark,
the
San
Francisco
49ers
holds
the
lead
with
10
to
3.
Kansas
City
will
get
the
ball
to
start
the
second
half.

—
Sarah
Whitten

Independent
presidential
candidate
Robert
Kennedy
Jr.
ran
an
ad
for
his
2024
presidential
campaign,
drawing
on
the
historic
roots
of
the
Kennedy
dynasty
while
urging
Americans
to
vote
independent.

The
commercial
had
a
vintage
aesthetic
that
featured
photos
of
Kennedy
at
various
campaign
events.

—
Jake
Piazza

Ben
Affleck’s
journey
to
become
a
pop
star,
which
was
teased
in
an
advertisement
at
this
year’s
Grammys,
continues
in
Dunkin’s
Super
Bowl
commercial.

Affleck
recruits
Matt
Damon
and
Tom
Brady
for
his
boy
band
“The
DunKings.”

—
Sarah
Whitten

The
San
Francisco
49ers
scored
the
first
touchdown
of
the
game
via
a
savvy
play
call
from
head
coach
Kyle
Shanahan.

In
a
slow-developing
trick
play
that
likely
felt
like
an
eternity
for
49ers
fans,
wide
receiver
Jauan
Jennings
caught
a
lateral
pass
from
Brock
Purdy,
then
threw
it
across
the
field
to
running
back
Christan
McCaffrey.
McCaffrey
dashed
his
way
into
the
end
zone
to
put
San
Francisco
up
10-0
with
four
minutes
left
in
the
first
half.

—
Jake
Piazza

Big
changes
are
coming
to
Reese’s
—
or
are
they?
The
narrator
of
the
candy
brand’s
spot
has
a
handful
of
dedicated
Reese’s
super-fans
and
viewers
at
home
on
their
edge
of
their
seats.
But
don’t
worry,
the
commercial
is
just
to
share
that


Hershey
is
making
a
“few
million”
of
its
Reese’s
Caramel
Big
Cups.

—


Amelia
Lucas

Actor
Dan
Levy
starred
in
a
Homes.com
commercial
in
which
Levy
plays
a
character
taking
over
the
company
from
his
great-uncle.

The
board
room
is
skeptical,
however
Levy
assuages
their
concerns
by
playing
them
a
video
in
which
he
does
“the
homework”
necessary
to
take
over
the
company
and
help
customers
find
homes.
Lil
Wayne
is
one
of
the
experts
who
researches
the
local
schools,
and
the
commercial
is
capped
off
with
Jeff
Goldblum
stamping
his
approval.

—
Jake
Piazza

“Suits”
stars
Patrick
J.
Adams
and
Gabriel
Macht,
Jennifer
Hudson,
Common,
Laura
Dern
and
even
Bradley
Cooper
and
his
mom
audition
to
be
T-Mobile’s
next
“Magenta
Status”
spokesperson.

—
Sarah
Whitten

Kate
McKinnon,
fresh
off
her
turn
as
Weird
Barbie
in
Warner
Bros.’
hit
“Barbie,”
stars
in
Hellmann’s
new
Super
Bowl
spot
alongside
a
feline
known
as
Mayo
Cat.

The
60-second
commercial
centers
on
how
Hellmann’s
can
help
with
food
waste,
as
Mayo
Cat,
a
cat
actor
called
Chipmunk,
rises
to
fame
for
having
a
meow
that
sounds
like
“mayo.”

“This
year’s
Big
Game
spot
…
will
certainly
deliver
on
the
laughs
and
the
message
of
how
to
put
a
‘paws’
on
food
waste,”
said Chris
Symmes,
senior
marketing
director
of
dressings
North
America
at
Unilever.
“We’re
excited
to
be
back
in
the
Big
Game
and
to
continue
using
this
cultural
moment,
and
second
most
wasteful
food
day
of
the
year
in
the
U.S.,
to
help
inspire
viewers
to
think
creatively
about
what’s
in
their
fridge.”

—
Sarah
Whitten

Trash-talking
babies
take
center
stage
in

E-Trade’s
Super
Bowl
commercial.

The
spot
compares
the
fast-growing
sport
of
pickleball
to
the
daunting
world
of
securities
trading
as
two
babies
play
doubles
against
two
large,
competitive
adults.

—
Sarah
Whitten

Who
needs
to
flip
a
coin
when
you
can
twist
an
Oreo?

That’s
the
premise
of
Oreo’s
Super
Bowl
commercial.

The
30-second
spot
features
Roman
guards
using
the
cookie,
and
a
twisting
maneuver,
to
decide
if
they
should
let
the
Trojan
Horse
through
the
gates,
and
two
men
who
encounter
an
alien
craft
twist
to
determine
if
they
tell
anyone
about
their
encounter.

Then
comes
Kris
Jenner,
the
matriarch
of
the
Kardashian
clan,
sitting
at
her
desk
talking
to
a
television
producer.

“So,
every
little
detail
about
our
family
will
be
on
TV?
Who
would
watch
that?”
Kris
asks,
reaching
for
an
Oreo.
She
twists.

Laughing,
she
replies,
“Hope
you
can
keep
up.”

—
Sarah
Whitten

The
Super
Bowl
can
be
tense
for
competing
teams’
loyal
fans,
so
Coors
Light
brought
in
LL
Cool
J
to
chill
things
out.

The
rapper
and
actor
delivers
beers
to
fans
in
hopes
it
can
mitigate
that
competitive
conflict.

He
conducts
the
icy
Coors
Light
train,
traveling
at
a
high-speed,
where
he
runs
into
Grammy
Award-winning
artist
and
country
musician,
Lainey
Wilson.

—
Micah
Washington

Jake
Moody
puts
the
San
Francisco
49ers
up
by
three
points
with
a
successful
55-yard
field
goal
to
start
the
second
quarter.

This
is
the
longest
field
goal
in
Super
Bowl
history.

—
Sarah
Whitten

Former
President

Donald
Trump
took
some
shots
hours
before
the
game
at
pop
superstar
Taylor
Swift
and
her
Kansas
City
Chiefs
player
boyfriend
Travis
Kelce,
who
have
become
the
focus
of
a
bizarre
election-year
conservative

conspiracy
theory.

In
a
social
media
post,
Trump
blasted
the
idea
of
Swift
again
backing
his
likely
November
election
opponent,
President
Joe
Biden,
and
claimed
to
“like”
Kelce
while
admitting
the
feeling
is
almost
certainly
not
mutual.

Right-wing
social
media
influencers
have
claimed,
baselessly,
that
the
romantic
relationship
of
the
couple
is
phony,
and
was
cooked
up
somehow
to
benefit
Biden,
whom
Swift
endorsed
in
2020
when
he
defeated
Trump.

“I
signed
and
was
responsible
for
the
Music
Modernization
Act
for
Taylor
Swift
and
all
other
Musical
Artists,”
Trump
wrote
in
his
Truth
Social
post.
“Joe
Biden
didn’t
do
anything
for
Taylor,
and
never
will.
There’s
no
way
she
could
endorse
Crooked
Joe
Biden,
the
worst
and
most
corrupt
President
in
the
History
of
our
Country,
and
be
disloyal
to
the
man
who
made
her
so
much
money.”

“Besides
that,
I
like
her
boyfriend,
Travis,
even
though
he
may
be
a
Liberal,
and
probably
can’t
stand
me!”
Trump
added.

Dina
LaPolt,
an
attorney
who
played
a
key
role
in
winning
passage
of
the
Music
Modernization
Act,
which
Trump
signed
into
law
in
2018,
told
Variety,
“Trump
did
nothing
on
our
legislation
except
sign
it,
and
doesn’t
even
know
what
the
Music
Modernization
Act
does.
Someone
should
ask
him
what
the
bill
actually
accomplished.”

The
MMA
updated
copyright
law
to
better
compensate
performers
for
music
played
on
digital
streaming
services,
and
also
provided
for
compensation
for
performers
who
had
been
shortchanged
on
payments
for
recordings
made
prior
to
1972.

—

Dan
Mangan

“Book
whoever
you
want
to
be”
is
tagline
for
Booking.com’s
Super
Bowl
commercial,
featuring
Tina
Fey.

Fey
explains
that
there
are
so
many
choices
on
the
travel
website
that
she’s
hired
body
doubles
to
help
her
experience
all
the
options.

The
spot
includes
cameos
from
“30
Rock”
alums
Jack
McBrayer
and
Jane
Krakowski
as
well
as
award-winning
actress
Glen
Close.

—
Sarah
Whitten

How
do
Nerds
Gummy
Clusters
get
all
those
tangy,
crunchy
Nerds
on
the
outside?
The
candy
brand’s
30-second
Super
Bowl
commercial
answers
that
question.

And
the
answer
is
“Flashdance.”

As
a
rendition
of
Irene
Cara’s
“What
a
Feelin'”
blasts
in
the
background,
a
giant
gummy
blob
appears
on
a
stage
walking
toward
an
empty
chair.
It
pulls
a
chain
dangling
overheard,
and
a
shower
of
rainbow
colored
Nerds
descend,
attaching
to
its
form.

The
commercial
ends
with
Addison
Rae,
who
rose
to
fame
on
TikTok,
munching
on
a
bag
of
Nerds
Gummy
Clusters.

—
Sarah
Whitten

The
Kansas
City
Chiefs
and
the
San
Francisco
49ers
are
tied
at
zero
to
close
out
the
first
quarter
of
Super
Bowl
58.

This
is
the
first
scoreless
first
quarter
Super
Bowl
game
since
the
New
England
Patriots
and
the
then
St.
Louis
Rams
five
years
ago.

—
Sarah
Whitten

Arnold
Schwarzenegger
appears
in
State
Farm’s
Super
Bowl
ad
as
“agent
State
Farm,”
an
action
hero
who
rescues
puppies
and
pregnant
women
from
burning
buildings.

It’s
a
commercial
within
a
commercial
as
Schwarzenegger’s
acting
is
constantly
interrupted
by
the
director
who
wants
the
actor
to
pronounce
“neighbor”
with
a
“bur”
not
a
“bah.”

The
gag
continues
throughout
the
spot
as
Schwarzenegger
pronounces
other
words
that
rhyme
with
neighbor
in
his
iconic
Austrian accent.

—
Sarah
Whitten

Coming
May
10
from
Disney
and
20th
Century
Studios,
“War
of
the
Planet
of
the
Apes”
picks
up
several
generations
after
Caesar’s
reign.

Apes
are
the
dominant
species
on
the
planet
and
humans
have
been
reduced
to
living
in
the
shadows.
Directed
by
Wes
Ball,
the
film
centers
on
a
tyrannical
ape
leader
and
a
young
ape
who
questions
everything.

—
Sarah
Whitten

Famed
actor
Christopher
Walken
gets
a
taste
of
his
own
medicine,
or
at
least
his
own
voice,
in


BMW’s
Super
Bowl
ad
for
its
new
all-electric
i5
sedan.

The
60-second
ad
is
called
“Talkin’
Like
Walken.”
It starts
with
the
celebrated
actor
seriously
discussing
the

first
BMW
5
Series
EV
with
a
valet
attendant
before
lighter-hearted
music
begins
and
everyone
Walken
encounters
starts
imitating
his
well-known,
dramatic
voice
and
speech
cadence.

Although
the
overall
growth
of
EVs
is
slower
than
many
expected,
sales
in
the
luxury
segment
remain
strong,
led
by


Tesla.
BMW’s
i5
sedan
will
compete
with
the
Tesla
Model
S,
with
a
starting
price
of
about
$68,000
to
$87,000.

BMW’s
lead
U.S.
creative
agency,
San
Francisco-based
Goodby
Silverstein
&
Partners,
created
the
ad,
which
also
features
a
cameo
by
singer
and
Super
Bowl
halftime
performer
Usher.

—
Michael
Wayland

Soda
brand
Starry
makes
its
Super
Bowl
debut
in
a
spot
featuring
rapper
Ice
Spice.
Starry’s
lemon
and
lime
mascots
come
face
to
face
with
Ice
Spice’s
old
favorite
soda
in
the
commercial.

PepsiCo
introduced
Starry
more
than
a
year
ago.
The
lemon-lime
soda
replaced
Sierra
Mist,
which
struggled
to
take
market
share
from
Coca-Cola’s
Sprite
and
Keurig
Dr
Pepper’s
7
Up.

—
Amelia
Lucas

Apartments.com
aired
its
new
“Extraterrentrials”
ad
featuring
spokesperson
Jeff
Goldblum
and
two
extraterrestrial
beings
who
are
looking
for
a
place
to
say.

The
military
personnel
in
the
commercial
start
off
by
saying
they
can’t
understand
what
the
beings
want,
until
Goldblum
comes
in
and
says
they
are
clearly
looking
for
a
place
to
rent.

—
Jake
Piazza

Actor
Michael
Cera
popped
by
on
Sunday
to
promote
skincare
brand
CeraVe,
for
the
obvious
crossover
opportunity.

Images
of
Cera
holding
the
company’s
popular
facial
washes
and
moisturizers
spurred
jokes
online
in
recent
days
that
Cera
invented
the
products.
(He
didn’t.)

—
Sara
Salinas

Temu
just
aired
a

Super
Bowl
ad
for
the
second
year
in
a
row. And
this
one
was
marred
by
controversy
even
before
it
ran.

The
controversial
Chinese
e-commerce
giant,
owned
by


PDD
Holdings,
skyrocketed
to
prominence
last
year
after
it
ran
an
ad
during
the
big
game
just
a
few
months
after

it
was
founded. For
the
second
year
in
a
row
it’s
ad
promises
the
opportunity
to
“shop
like
a
billionaire.”

The
company
is
looking
to
rival


Amazon
and
win
over
U.S.
shoppers
by
being
the
next
best
“everything
store”
with
lower
prices
than
competitors,
but
lawmakers
say
it
uses
slave
labor
in
its
supply
chain
and

spies
on
its
customers. 

The
allegations
have

prompted
a
congressional
investigation
into
Temu,
along
with
Shein
and
other
apparel
retailers
with
a
manufacturing
presence
in
China,
from
the
House
Select
Committee
on
the
Chinese
Communist
Party.

“Some
people
watch
the
Super
Bowl
for
the
commercials
as
much
as
the
game.
It’s
sickening
to
think
a
company
built
on
slave
labor
with
close
ties
to
the
Chinese
Communist
Party
is
going
to
make
a
direct
appeal
to
millions
of
Americans
all
at
once,”
committee
member
Blaine
Luetkemeyer,
R-Mo.,
told
CNBC
of
Temu’s
ad.
“A
flashy
advertisement
for
the
site’s
cheap
products
is
lipstick
on
the
ugliest
pig
around.”

In
response,
a
Temu
spokesperson
told
CNBC
its
standards
and
practices
surrounding
the
use
of
forced
labor
are
“no
different”
from
major
e-commerce
players
like
“Amazon,


eBay
and


Etsy”
and
the
allegations
“are
completely
ungrounded.” 

“Before
setting
up
their
stores
and
listing
products
on
Temu,
every
seller
has
to
sign
an
agreement.
This
document
stands
as
a
pledge
to
maintain
lawful
and
compliant
business
operations,
and
adhere
strictly
to
the
legal
standards
and
regulations
of
their
specific
markets,”
the
spokesperson
said. 

—
Gabrielle
Fonrouge

Michelob
Ultra’s
commercial
features
“Ted
Lasso”
star
Jason
Sudeikis
and
superstar
Lionel
Messi,
putting
on
a
clinic
for
a
bunch
of
beach-goers.

Michelob
Ultra
is
owned
by
the
world’s
largest
brewing
company,

Auheuser-Busch
InBev.
In
January,
AB
InBev
Chief
Executive
Officer
Michel
Doukeris
said
the

beer
market
was
still
resilient
amid
looming
supply
chain
issues.

—
Micah
Washington

Pringles’
commercial
stars
actor
Chris
Pratt
as
himself
—
but
with
a
handlebar
mustache
that
looks
just
like
the
one
sported
by
the


Kellanova
brand’s
mascot,
Mr.
P,
on
the
side
of
the
chips
can.
The
resemblance
helps
Pratt
land
a
new
gig
as
Mr.
P.

—


Amelia
Lucas

Universal
offered
Super
Bowl
viewers
a
glimpse
of
the
first
of
two
films
based
on
the
Tony
Award-winning
musical
“Wicked”
on
Sunday.

Starring
Cynthia
Erivo
as
Elphaba
and
Ariana
Grande
as
Glinda,
the
spot
featured
just
one
snippet
of
Erivo
belting
out
a
line
from
“Defying
Gravity,”
but
promised
lots
of
visual
whimsy
for
fans.

The
first
film,
directed
by
Jon
M.
Chu
(“Crazy
Rich
Asians”),
will
arrive
on
Nov.
26.

—
Sarah
Whitten

Disclosure:
Comcast
is
the
parent
company
of
NBCUniversal
and
CNBC.

A
newcomer
to
this
year’s
Super
Bowl
advertising
slate
is


Kawasaki,
which
many
may
know
for
its
motorcycles
and
Jet
Skis.
You
won’t
see
those
rides
in
the
Japanese
company’s
ad,
though.
Instead,
you’ll
see
the
new
Kawasaki
Ridge
two-seat,
side
x
side
off-road
vehicle.

And
you’ll
see
a
whole
lot
of
mullets.

The
45-second
ad,

called
“Mullets,”
depicts
people
and
animals
alike
coming
into
contact
with
the
vehicle
and
instantaneously
growing
mullets
—
the
“business
in
the
front,
party
in
the
back”
hairstyle
that
was
popular
in
the
1980s
and
is
having
a
bit
of
a
renaissance.
The
ad’s
characters
include
a
bear,
turtle,
bald
eagle
—
and
retired
professional
wrestler
Stone
Cold
Steve
Austin.

It
was
created
by
San
Francisco-based
Goodby
Silverstein
&
Partners.

—
Michael
Wayland

Popeyes
makes
its
Super
Bowl
debut
with
a
commercial
highlighting
its
recent
launch
of
chicken
wings.

Actor
and
comedian
Ken
Jeong
stars
as
Howie,
a
man
who
was
cryogenically
frozen
the
year
that
Popeyes
was
founded.
Scientists
unfreeze
him
now
that
the


Restaurant
Brands
International
chain
finally
offers
chicken
wings
as
a
permanent
menu
item,
with
five
flavors.

Howie
also
gets
an
introduction
to
other
modern
technologies:
Roombas,
Labradoodles
and
self-driving
cars.

—
Amelia
Lucas

Perry
Como’s
“Round
and
Round”
plays
in
the
background
of
Lindt’s
30-second
Super
Bowl
commercial.

With
the
tagline
“Life
is
a
Ball,”
the
spot
showcases
different
people
indulging
in
the
iconic
creamy
chocolate
balls.

The
commercial
was
directed
by
Michael
Gracey,
who
helmed
2017’s
“The
Greatest
Showman.”

—
Sarah
Whitten

PepsiCo‘s
Mountain
Dew
is
featuring
actress
Aubrey
Plaza
in
its
Super
Bowl
commercial.

The
“White
Lotus”
actress
is
faced
with
mild
to
wild
scenarios,
but
not
even
a
blow
to
the
head
from
pool
noodles
or
a
shaky
elevator
could
stop
her
from
“having
a
blast”
—
a
reference
to
the
citrus-flavored
beverage.

Plaza
is
reunited
with
her
“Park
and
Recreation”
costar
Nick
Offerman
as
they
fly
dragons
and
share
a
laugh
while
indulging
in
some
Mountain
Dew.

—
Micah
Washington

“You’re
little
cinematic
universe
is
about
to
change
forever,”
Wade
Wilson
promises
in
the
first
trailer
for
“Deadpool
&
Wolverine.”

The
third
installment
in
the
Deadpool
franchise,
this
new
film
is
the
first
connected
to
the


Disney-owned
Marvel
Cinematic
Universe.
The
trailer
features
plenty
of
swearing
and
adult
humor,
making
clear
that
the
Ryan
Reynolds-led
film
is
embracing
its
“R”
rating
and
not
pulling
any
punches.

—
Sarah
Whitten

“The
truth
is
you’ve
won
too
much,
Tommy,”
Vince
Vaughn
tells
seven-time
Super
Bowl
winner
and
famed
quarterback
Tom
Brady
in
BetMGM’s
ad
for
Sunday’s
big
game.

The
spot
depicts
various
scenarios
where
individuals
question
their
eligibility
to
use
BetMGM,
only
to
have
Vaughn
reassure
them
that
their
only
disqualification
is
being
Tom
Brady.

Hockey
Hall
of
Famer
Wayne
Gretzky
also
makes
an
appearance.
He
is
permitted
to
bet
using
BetMGM,
because
he
is
not
Tom
Brady.

BetMGM
on
Friday
announced
a
new
partnership
with
social
media
platform
X
to
integrate
betting
odds
into
X’s
sports
content.

—
Sarah
Whitten

M&M’s
spot
highlighting
the
candy’s
function
as
a
comfort
food
features
some
notable
losers
—
or
near-winners,
as
they
might
call
themselves
—
offering
consolation
where
it
can.

Miami
Dolphins
legend
Dan
Marino
narrates
the
spot
introducing
M&M’s
“Almost
Champions
Ring
of
Comfort.”
To
make
the
ring,
M&M’s
are
crushed
into
diamonds.
Then
Football
Hall
of
Famers
Terrell
Owens
and
Bruce
Smith
and
two-time
Academy
Award
nominee
Scarlett
Johansson
sigh
onto
the
gems,
which
are
shaped
into
a
ring
resembling
the
one
given
to
Super
Bowl
winners.

—

Amelia
Lucas

Kansas
City
Chiefs
kicker
Harrison
Butker
kicked
off
to
San
Francisco
49ers
returner
Ray-Ray
McCloud
for
a
touchback
to
begin
the
action.

—
Jake
Piazza

As
the
visiting
team,
the
San
Francisco
49ers
selected
“tails”
during
the
coin
flip
to
start
off
Super
Bowl
58.

The
coin
landed
on
heads.
The
Kansas
City
Chiefs
offered
to
defer,
meaning
they
will
get
the
ball
to
start
the
second
half
and
the
49ers
will
receive
the
opening
kickoff.

—
Sarah
Whitten

FanDuel
ambassador
Rob
Gronkowski

missed
his
Kick
of
Destiny.
Again.

The
sportsbook
promo
promised
$200
in
bonus
funds
to
every
bettor
who
put
$5
on
Gronkowski
if
he
had
made
the
kick.

—
Jake
Piazza

TurboTax
has
released
a
Super
Bowl
commercial
in
each
of
the
last
11
years,
but
this
is
the
first
for
“Abbott
Elementary”
star
Quinta
Brunson.

The
actress,
under
the
direction
of
Taika
Waititi,
asks
viewers:
“What
if
the
most
epic
move
of
Super
Bowl
Sunday
was…
taxes?”

—
Sarah
Whitten

CBS’s
pregame
show
for
Super
Bowl
58
has
started.

An
emotional
introduction
video
of
players
and
family
describing
how
meaningful
the
big
game
is
kicked
off
the
action,
followed
by
play-by-play
commentator
Jim
Nantz
and
color
commentator
Tony
Romo
breaking
down
some
of
the
keys
to
the
game
for
both
teams.

—

Jake
Piazza

Chad
Beynon
of
Macquarie
Capital
shares
his
predictions
that
Super
Bowl
58
will
have
on
the
sports
betting
industry.

Rob
Gronkowski
missed
his
“Kick
of
Destiny”
last
Super
Bowl.
Now
he’s
back
with
a
vengeance.

The
FanDuel
promotion
promises
$200
in
bonus
bets
to
all
patrons
who
put
$5
on
the
former
NFL
tight
end
to
make
a
25-yard
field
goal
on
Super
Bowl
Sunday.

—
Sarah
Whitten

Once
known
mainly

for
gambling
and
debauchery,
Las
Vegas
has
catapulted
itself
to
the
world
of
professional
sports
in
recent
years.
Now
it’s
hosting
Super
Bowl
58.

Allegiant
Stadium,
where
the
Super
Bowl
will
be
played,
has
spurred
change.
The
$2
billion
venue
was
built
for
the
NFL’s
Las
Vegas
Raiders
and
opened
in
2020.
It
holds
a
capacity
of
65,000
people. This
has
allowed
the
city
to
host
events
of
major
magnitude,
such
as
sold-out
Beyoncé
and
Taylor
Swift
concerts
in
2023,
and
now,
the
biggest
U.S.
sporting
event
of
the
year. 

“We’re
not
really
concerned
about
our
supply
of
fun
being
more
than
the
United
States
or
the
world
can
handle,”
said
Las
Vegas
Convention
and
Visitors
Authority
CEO
Steve
Hill
in
August
2023.
“We’re
going
to
keep
adding
to
that,
and
we’re
confident
that
people
around
the
globe
are
going
to
continue
to
come.”

Allegiant
Stadium
brought
1.52
million
incremental
visitors
to
the
area,
according
to
the
2023 impact
report by
the
Las
Vegas
Raiders,
with
88%
of
those
visitors
saying
it
was
“the
primary
reason
for
their
visit.”

Read
the
full
story
here.

—
Natalie
Rice

Acclaimed
country
singer
Reba
McEntire
will
help
kick
off
Super
Bowl
58
with
a
rendition
of
the
national
anthem.

R&B
singer
and
actress
Andra
Day
will
perform
“Lift
Every
Voice
And
Sing,”
and
Post
Malone
will
sing
“America
the
Beautiful.”

The
big
question
is
how
long
will
it
take
McEntire
to
belt
out
the
anthem?
You
see,
there’s
always
a
prop
bet
on
the
length
of
the
national
anthem.

Here’s
how
long
previous
singers
have
taken:

• 2023: Chris
  Stapleton
  –
  2:01
• 2022: Mickey
  Guyton
  –
  1:51
• 2021: Eric
  Church
  &
  Jazmine
  Sullivan
  –
  2:17
• 2020: Demi
  Lovato
  –
  1:49
• 2019: Gladys
  Knight
  –
  2:01
• 2018: Pink
  –
  1:52
• 2017: Luke
  Bryan
  –
  2:04
• 2016: Lady
  Gaga
  –
  2:23
• 2015: Idina
  Menzel
  –
  2:04
• 2014: Renée
  Fleming
  –
  2:03
• 2013: Alicia
  Keys
  –
  2:36
• 2012: Kelly
  Clarkson
  –
  1:34