In
this
photo
illustration,
the
logo
of
Walmart
is
seen
displayed
on
a
mobile
phone
screen.
Idrees
Abbas
|
SOPA
Images
|
Sipa
via
AP
Images
Walmart said
on
Friday
it
is
not
advertising
on
social
media
platform
X,
one
of
the
latest
brands
to
say
it
has
dropped
the
Elon
Musk-owned
site.
“We
aren’t
advertising
on
X
as
we’ve
found
other
platforms
to
better
reach
our
customers,”
a
Walmart
spokesperson
said.
X,
formerly
known
as
Twitter,
did
not
immediately
respond
to
a
request
for
comment.
The
platform
has
struggled
to
retain
advertisers
since
Musk
acquired
the
company
in
October
2022,
and
faced
a
fresh
exodus
in
recent
weeks
over
rising
concern
about
antisemitic
content.
Earlier
this
month,
Musk agreed with
an
X
user
who
falsely
claimed
members
of
the
Jewish
community
were
stoking
hatred
against
white
people,
saying
the
user
was
speaking
“the
actual
truth.”
The
user
had
also
referenced
the
“Great
Replacement”
conspiracy
theory,
which
purports
that
Jewish
people
and
leftists
are
engineering
the
ethnic
and
cultural
replacement
of
white
populations
with
non-white
immigrants
that
will
lead
to
a
“white
genocide.”
Musk
apologized
for
his
post
during
an
interview
at
a
New
York
Times
DealBook
event
on
Wednesday,
but hurled
expletives against
advertisers
that
suspended
their
ads,
accusing
them
of
“blackmail.”
An
executive
at
a
major
ad-buying
agency,
who
declined
to
be
named,
said
X
ad
sales
representatives
appeared
frustrated
in
the
aftermath
of
Musk’s
outburst
against
brands
and
did
not
have
much
to
say
in
conversations.
Major
brands
including
Apple,
Walt
Disney and
Warner
Bros
Discovery also
suspended
their
ads
on
X
this
month
following
a
report
from
liberal
watchdog
group
Media
Matters,
which
said
ads
had appeared
next
to
antisemitic
posts.
