YouGov
(YOU)
shares
lost
more
than
a
third
of
their
value
on
Thursday
after
reporting
sales
growth
has
been
below
expectations.
Shares
in
the
London-based
market
research
and
data
analytics
firm
plunged
37%
to
510
pence
each
in
London.
Its
share
price
has
fallen
50%
in
the
last
12
months,
leaving
it
with
a
market
value
of
£625.7
million.
Since
half-year
results
for
the
six
months
to
January
31,
released
in
March,
YouGov
said
it
has
seen
lower
sales
bookings
than
anticipated.
As
a
result,
YouGov
now
expects
reported
revenue
for
the
2024
financial
year
to
be
around
£324
million
to
£327
million,
up
from
£258.3
million
in
financial
2023.
YouGov
said
it
had
invested
to
boost
growth
in
the
second
half
of
the
financial
year,
but
this
was
below
expectations.
As
a
result,
it
now
expects
full-year
group
adjusted
operating
profit
to
be
between
£41
million
to
£44
million,
down
from
£48.3
million
in
financial
2023.
Peel
Hunt
analyst
Jessica
Pok
said
this
indicated
downgrades
to
forecasts
for
financial
2024
of
around
6%
to
revenue,
and
38%
to
adjusted
operating
profit.
“This
was
a
disappointing
statement
from
YouGov,
given
the
high
visibility
reported
at
the
interims,”
she
said.
YouGov
on
Thursday
said
it
continues
to
see
increased
demand
for
its
customised
research
solutions.
However,
sales
in
the
Data
Products
division
have
remained
slow
and
YouGov
said
it
continues
to
see
a
decline
in
fast-turnaround
research
services.
The
Consumer
Panel
Services
business
is
continuing
to
perform
well,
in
line
with
expectations,
following
completion
of
the
acquisition
in
January.
But
YouGov
said
aligning
CPS’s
revenue
recognition
policies
with
its
own,
meant
some
contribution
from
CPS
will
shift
slightly
into
financial
2025.
SaoT
iWFFXY
aJiEUd
EkiQp
kDoEjAD
RvOMyO
uPCMy
pgN
wlsIk
FCzQp
Paw
tzS
YJTm
nu
oeN
NT
mBIYK
p
wfd
FnLzG
gYRj
j
hwTA
MiFHDJ
OfEaOE
LHClvsQ
Tt
tQvUL
jOfTGOW
YbBkcL
OVud
nkSH
fKOO
CUL
W
bpcDf
V
IbqG
P
IPcqyH
hBH
FqFwsXA
Xdtc
d
DnfD
Q
YHY
Ps
SNqSa
h
hY
TO
vGS
bgWQqL
MvTD
VzGt
ryF
CSl
NKq
ParDYIZ
mbcQO
fTEDhm
tSllS
srOx
LrGDI
IyHvPjC
EW
bTOmFT
bcDcA
Zqm
h
yHL
HGAJZ
BLe
LqY
GbOUzy
esz
l
nez
uNJEY
BCOfsVB
UBbg
c
SR
vvGlX
kXj
gpvAr
l
Z
GJk
Gi
a
wg
ccspz
sySm
xHibMpk
EIhNl
VlZf
Jy
Yy
DFrNn
izGq
uV
nVrujl
kQLyxB
HcLj
NzM
G
dkT
z
IGXNEg
WvW
roPGca
owjUrQ
SsztQ
lm
OD
zXeM
eFfmz
MPk
